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Magasinets Datter

August Blom, Thorleif Lund, 1918

The way to a woman’s happiness is a job at the Magasin du Nord department store. Or at least it is if we’re to believe this short story about the country girl Grethe, who gets a job at the department store’s weaving mill and meets the man of her life. We follow the happy couple from their first meeting at a mannequin exhibition to them decorating their shared home.

Den gyldne drøm

Ubekendt, Robert Storm Petersen, 1925

Two small commercials advertising the department store Magasin du Nord. The first is proclaimed to be ‘An amusing little film recorded by Nordisk Films Kompagni’ with the title ‘The Golden Dream’. Having seen a fashion show in Magasin du Nord, the lady of the house dreams of owning a dress from the store’s model salon.

Peter og Ping i Stor-Magasin

Robert Storm Petersen

Two small films advertising the Copenhagen-based department store Magasin du Nord. The first presents a fashion show comprising what are presumably dresses from the store’s Model Salon. The second is a short film featuring Peter and Ping, two well-known characters created by cartoonist Storm P.

Fristelsen

Herman Erasmi Sørensen, 1930

FRAGMENT | A young man finds employment as an apprentice in a grocery store. As he is short of money for his sick mother’s medicine and furthermore is eager to ask a charming girl out, he succumbs to temptation and steals from the till. Caught red-handed, he is sentenced to two years in a correctional institution.