Hjemmet reklamefilm
Robert Storm Petersen, 1920
This animated film is an advertisement for the Danish weekly magazine ‘Hjemmet’, which is still published today. ‘Hjemmet’, meaning ‘Home’, was originally called ‘Damernes Blad’ (‘The Ladies’ Magazine’) but changed its name in 1904, a few years after it was acquired by the publishing company Egmont. The advertisement was drawn by the much beloved Danish multi-talent Robert Storm Petersen, popularly known as Storm P.